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our story


With over 25 years of personal experience as a fishing guide in Montana and Florida, Austin Lowder has spent thousands of days exposed to a diverse range of harsh conditions. Years of exposure to the elements took a toll which led Austin to conclude that protection and comfort of the head was the single most important thing to enjoy the great outdoors. Trying all the conventional head protection available, Austin realized that all these products were full of compromises that fell short of what outdoor workers and enthusiasts truly needed: full-day comfort and protection in any environment. This need became the product solution that gave birth to Riff. 

Using a unique patented design utilizing innovative double-layered fabric which provides ongoing ventilation and ultra-lightweight wear, Riff was put to the test for two years. Innovations have been inspired by our own experiences and those of outdoor professionals who spend their lives in the most extreme conditions. At Riff, we believe that great gear shouldn't just protect you: it should make your life outdoors better. 

Let’s Work Together


Placida, Florida

Tel: 941-662-0351

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